I believe that impactful design is a result of strategic thinking, user-centric methods fueled by empathy, and a holistic foundation of a brand and what connects it to its superfans.
As the first impression of this website, out of curiosity, you may wonder about the meaning behind the puzzle pieces. As a strategy-driven innovation designer, it's because I design to connect.
To me, the design process starts like a scattered puzzle. It requires teamwork and a holistic understanding of branding and visual identities to design communication systems that turn something once unseen or ambiguous, concrete and vivid. Collectively, every strategic step—every puzzle piece—connects towards a bigger picture that resonates with an intended audience.
WHAT PEOPLE SAY
Kelsy is a patient and detail-oriented worker. I had asked her to create a custom website and she produced my vision. She listened to all my needs and ensured they were met, and showed me she was genuinely passionate about what she does. Without reservation, I recommend her highly for your technology needs!
BMO Customer Service Representative
Kelsy does a fantastic job summing my #RGDweb presentation in 30 seconds of video. My [illustration] is also good - smoothed a lot of lines. :)
Jeff Swystun, Consulting Chief Marketing Officer & Authour of Why Marketing Works: 7 Time-Tested, Brand-Building Principles
Kelsy's expertise and experience in Photoshop and design are beyond remarkable. Also, for Castlebrooke's yearbook marketing and design, Kelsy diligently completed each task and mentored team members with the challenges they faced. As she always meets responsibilities to the best of her abilities, Kelsy would be an ideal candidate for any team.
Isha Dade, University of Guelph-Humber
Through the Association of Registered Graphic Designers (RGD), as both a Student & Provisional RGD, I advocated for the value of strategic, ethical, and inclusive graphic design. Also, I attended events, discussions, and webinars to expand my knowledge of the graphic design industry and current trends while connecting with other designers on the value of design, the design process, and building brand identities.
The International and Toronto Club of Printing House Craftsmen educates, promotes, informs, and connects people in the printing and communications industry. I participated in its annual Graphic Design Challenge competition and was awarded for editorial design, surreal photo composites on cover designs, and expressive typography.
Shutterstock is a premium global marketplace for royalty-free images, videos and music. Check out my photographic works as a Shutterstock Contributor.