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KYOTO DISTRICT WAYFINDING

PROJECT TYPE

Environmental Design
Digital Design

INDUSTRY

Wayfinding

OVERVIEW

In-Depth Research

Visual Brand Identity
Concept Development
Logo Design
Signage
Photo Illustrations
App Design & Concept

GOAL

Create a wayfinding system and visual brand identity that reflects Kyoto’s historical, artistic, nature-abundant, and traditional culture. 

SOLUTION

To elicit Kyoto’s strong historical and artistic focus, calligraphic brushstrokes that mimic traditional Japanese calligraphy was used throughout. The paint-like imagery shows Kyoto’s tourist attractions with vibrant warm colours to reflect Kyoto’s widely appreciated fall season. Also, the shapes of the wayfinding signs resemble leaves so they look cohesive with Kyoto’s abundance of forests.

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