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KYOTO DISTRICT WAYFINDING
PROJECT TYPE
Environmental Design
Digital Design
INDUSTRY
Wayfinding
OVERVIEW
In-Depth Research
Visual Brand Identity
Concept Development
Logo Design
Signage
Photo Illustrations
App Design & Concept
GOAL
Create a wayfinding system and visual brand identity that reflects Kyoto’s historical, artistic, nature-abundant, and traditional culture.
SOLUTION
To elicit Kyoto’s strong historical and artistic focus, calligraphic brushstrokes that mimic traditional Japanese calligraphy was used throughout. The paint-like imagery shows Kyoto’s tourist attractions with vibrant warm colours to reflect Kyoto’s widely appreciated fall season. Also, the shapes of the wayfinding signs resemble leaves so they look cohesive with Kyoto’s abundance of forests.



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